Google Premier Partner
Meta Business PartnerNo press-release summaries, but what our specialists see in the accounts they manage every day. What it means for you and what you can check today.
The 20% budget rule for the learning phase in Meta Ads does not officially exist. What Meta actually requires, and how to scale without worrying about resets.
Ruben · Social Ads specialist · 21 Sep 2026 · 5 minThe 20% budget rule for the learning phase in Meta Ads does not officially exist. What Meta actually requires, and how to scale without worrying about resets.
Ruben·Social Ads specialist
Semrush analysed 89,000 LinkedIn posts cited by ChatGPT and Perplexity. Here is how an SMB can increase the odds that AI quotes its content.
Sander·Team Lead SEO, GEO & Website
Dropshippers hit Merchant Center disapprovals more often, through delivery times, prices and product data. These are the rules and how to avoid a suspension.
Damien·Team Lead SEA
Checkout inside ChatGPT is failing: conversion is 3x lower than on your own site. Why discovery via AI does work and where your budget should go now.
Damien·Team Lead SEA
A top Google ranking does not guarantee an AI citation. Learn what query fan-out is and how you can start improving your AI visibility today.
Sander·Team Lead SEO, GEO & WebsiteA senior strategist looks at your campaigns with you and tells you honestly where the opportunity is. Free, with a reply within 24 hours.
Book a strategy call
At the end of September Google Ads drops campaign-level language targeting in Search and AI Max. What changes, who is affected and what to check now.
Damien·Team Lead SEA
Meta AI now analyses your ad account in plain language, free to start. What it does and does not do, and why you should check its advice against your margin.
Ruben·Social Ads specialist
New research shows only 12% of chatbot questions get a proper answer. One Dutch company deliberately bets on people. Here is what you can take from it.
Arjan·Managing Director
Since 7 May 2026 Google no longer shows FAQ rich results. Find out what this means for your structured data strategy and where to focus now.
Sander·Team Lead SEO, GEO & Website
95% of AI pilots deliver no result, not because of the tool but because the process is missing. How to build an AI workflow in marketing that actually works.
Arjan·Managing Director
Since late August, Meta rates ad sets on creative variation as Low, Medium or High. How to read the new Creative Diversity score in Ads Manager, and what to do.
Ruben·Social Ads specialist
How to use the Google Ads search terms report every week to save budget: a step-by-step plan, match types for negative keywords and common mistakes.
Damien·Team Lead SEA
GEO (generative engine optimisation) gets ChatGPT and Perplexity to cite your brand. Here is what a small business can do about it this very week.
Sander·Team Lead SEO, GEO & Website
CMOs put 15.3% of their marketing budget into AI, yet only 30% of organisations are ready to scale it. What the gap means for your marketing team.
Arjan·Managing Director
Google is upgrading Search campaigns with broad match or automatically created assets to AI Max this month. Check these settings before your budget drains away.
Damien·Team Lead SEA
A study of 407 .nl sites: almost 1 in 4 blocks AI crawlers such as ChatGPT and Perplexity, often unknowingly. How to check and fix it tomorrow.
Sander·Team Lead SEO, GEO & Website
The transparency obligation in the EU AI Act has applied since 2 August. Check these 5 points to make sure your SME stays on the right side of the law.
Arjan·Managing Director
Meta is testing the removal of placement exclusions in Ads Manager. How to protect your Meta Ads budget with placement value rules and account-level controls.
Ruben·Social Ads specialist
Google switched on AI Overviews in France on 22 July. Three weeks later they appeared on over half of all searches. What that tells the rest of Europe.
Sander·Team Lead SEO, GEO & Website
ChatGPT has shown ads in 31 European countries since 24 August. What does a click cost, who sees the ads and what can a small business do right now?
Damien·Team Lead SEAShopping, Performance Max, AI Max and the search terms report: what is changing and what you can check yourself.
Learning phase, placements and creatives: what Meta really asks of you to scale profitably.
Being visible in Google and in AI answers: from robots.txt to query fan-out.