Meta Business PartnerGoogle & Microsoft Ads.
Visible right at the top of Google and Bing, exactly when your customer is searching. As a SEA agency from Veenendaal we manage €60 million in ad spend annually and steer on ROAS, CPA and revenue, powered by AI.
Avg. ROAS 7.4 · €60M managed /yr
From search intent
to returns.
Strategy & campaign structure
Good SEA starts with the right foundation. We analyse your market, competitors and search intent, and build a clear account structure that fits your goals and margins.
Search, Shopping, Performance Max or Demand Gen, we choose the campaign types that perform for you, with a keyword strategy aimed at traffic that also converts.
Smart bidding, powered by AI
With smart bidding, sharp conversion tracking and AI-driven budget allocation, we deploy every euro of ad spend where it delivers most.
As a Google Premier Partner we get early access to beta features and new Ads innovations. Our AI layer monitors bidding strategy and keyword performance 24/7, so we act faster than a weekly manual check ever could.
Continuous optimisation & reporting
SEA is never "done". We continuously test ads, keywords and bidding strategies and scale what works. You see everything in a live dashboard.
Your dedicated strategist reviews the results and opportunities periodically, and is simply reachable by phone and WhatsApp. We steer on ROAS, CPA and revenue, not on surface-level metrics like clicks and impressions.
Lower cost per click via our own CSS: SelectDeal
For 5 years running we have been a Google Premium CSS Partner through our own comparison platform select-deal.com. Active in all 22 participating EU countries.
Your Shopping ads run through our CSS instead of through Google itself, so you pay up to 20% lower CPC. The same visibility, lower costs, more margin.
Why MarketingConcurrent
for your SEA.
SEA results we're
proud of.
iiUsed: revenue +500% and ROAS +500% since launch.
Refined tracking, AI-driven bidding and early access to Google beta features, together good for 500% more revenue and a 500% higher ROAS since the start of our partnership.
AAanhangeronderdelenshop: 5-year partner, revenue +530%.
A multi-year partnership focused on sustainable, profitable growth instead of short spikes. Result: 530% more revenue and 380% higher ROAS since launch.
IICON. Amsterdam: 13 countries at once, revenue +900%.
Successful international expansion into 13 new countries, each market with its own audiences, language and AI for local optimisation. 900% revenue growth and 200% higher ROAS since launch.
Good SEA doesn't gamble.With the scale of €60M ad spend and AI watching 24/7, we know what delivers, and we steer on it.
Google Premier Partner, for 8 years in the top 3% of Dutch agencies.
Our rates.
SEA management for webshops. The fee is a percentage of your monthly Google Ads spend, with a minimum of €495 per month.
Business
€495per month
Full campaign management for a fixed monthly fee, with no surprises. For webshops starting out with advertising or working to a limited budget.
Advanced
10%of your spend
Weekly contact and a performance guarantee on your ROAS: if we miss the target, you only pay the minimum. For growing webshops with a structural advertising budget.
Enterprise
9%of your spend
Everything in Advanced, plus Microsoft Ads included and a 1% lower rate on your spend. For webshops advertising more than €30,000 a month.
See what is included with every package
- No set-up costs
- Keyword and campaign advice
- Set-up, management and optimisation of all campaign types
- Server-side tracking on purchase, add-to-cart and checkout
- Free access to our CSS platform
- Monthly update
- An overview of bestsellers and underperforming products
See what is included with every package
- No set-up costs
- Keyword and campaign advice
- Set-up, management and optimisation of all campaign types
- Server-side tracking on purchase, add-to-cart and checkout
- Free access to our CSS platform
- Monthly update
- An overview of bestsellers and underperforming products
See what is included with every package
- No set-up costs
- Keyword and campaign advice
- Set-up, management and optimisation of all campaign types
- Server-side tracking on purchase, add-to-cart and checkout
- Free access to our CSS platform
- Monthly update
- An overview of bestsellers and underperforming products
Advertising for more than €50,000 a month, or is there more in play than Google Ads alone? Then we agree a fixed fee or a bespoke percentage.
* Performance guarantee on your ROAS for Advanced and Enterprise: we agree a target ROAS upfront that fits your margins. If we miss it in a calendar month, you pay only the minimum of €495 for that month instead of the percentage of your spend. This applies from the first month, with no ramp-up period. Microsoft Ads on Enterprise includes the full set-up of Microsoft Merchant Center, product feed and tracking. All rates exclude VAT and are calculated on your monthly Google Ads spend.
SEA management focused on leads, for a fixed monthly fee.
Business
€495per month
For companies starting out with lead generation or working to a limited budget in one or two countries. Full campaign management for a fixed monthly fee.
Advanced
€995per month
For companies generating leads across several countries and steering on volume. With Microsoft Ads, landing page advice and a performance guarantee on your cost per lead.
See what is included with every package
- No set-up costs
- Keyword and campaign advice
- Set-up, management and optimisation of all campaign types
- Conversion tracking on forms, phone and chat
- Monthly update
See what is included with every package
- No set-up costs
- Keyword and campaign advice
- Set-up, management and optimisation of all campaign types
- Conversion tracking on forms, phone and chat
- Monthly update
Larger or more specific requirements? Think bespoke arrangements and extra channels such as LinkedIn Ads. We will put together a proposal that fits your situation.
* Performance guarantee on your cost per lead for Advanced: we agree a maximum cost per lead upfront. If we miss it in a calendar month, you pay €495 for that month instead of €995. This applies from the first month, with no ramp-up period. The monthly fee is fixed per package and excludes VAT.
Frequently asked
questions.
Still have a question? Feel free to send us a message, we're happy to help.
Ask your questionWe agree a target upfront that fits your model. For online stores that is a ROAS, for lead generation a maximum cost per lead. If we miss that target in a calendar month, you pay a lower fee for that month: for e-commerce the minimum of €495 instead of the percentage of your spend, for lead generation €495 instead of €995. This applies from the first month, with no ramp-up period.
Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads (Bing). We choose the channels and campaign types that deliver most for your goals and margins.
We're among the top 3% of all Google partners in the Netherlands, 8 years running. That gives you early access to beta features, direct Google support and strategic insights ordinary partners don't get.
We work with budgets from €500 to €500,000+ per month. More important than the amount is that the budget fits your margins and growth goal, we tailor the strategy to that.
You get a live dashboard plus regular reviews with your dedicated strategist. We steer on returns (ROAS, CPA and revenue), not on superficial metrics like clicks or impressions.
Nothing: SEA stands for Search Engine Advertising, and search engine marketing is the broader term for the same thing. Both are about paid advertising in search engines such as Google and Bing. Do not confuse it with SEO, which is the unpaid side. In practice they reinforce each other, so we always look together at which keywords you are better off winning organically and which ones you are better off buying.
Book your
strategy call.
An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.
- Exchange ideas with a senior strategist
- Over coffee at our office, online or by phone
- Personal advice, tailored to your situation, business and market
- Advice on how AI as a lever can be used
Premier Partner, 8 years
Request your call
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